Dov Seidman, Member of the HUC-JIR President’s Council, recently released a new, expanded edition of his book, “How: Why How We Do Anything Means Everything,” with a foreword by President Bill Clinton.
In HOW, Dov Seidman argues that how you do what you do has become today’s greatest source of competitive advantage. In this interconnected, globally interdependent world it is no longer what you do that matters most and sets you apart from others. The book’s main thesis is that that how you behave, how you consume, how you build trust in your relationships, and how you relate to others now matters more than ever and in ways it never has before.
For too long we have been leading our companies and operating our businesses based on 19th and 20th century approaches that don't resonate in this new world. As a result, "how much" (how much product can we manufacture; how much revenue can we squeeze into this quarter) matters much less today than "how" (how can we create sustainable relationships with trading partners; how can we outbehave the competition?) Focusing on HOW is necessary to thrive in the 21st century.
Dov Seidman believes that principled behavior is the surest path to success and significance in business and in life. Individuals and organizations that are getting ahead understand that the best and most certain way to win in these dramatically new conditions now lies in behavior—getting their HOWs right over time.
How is no longer a question: it is the answer for people, institutions, companies and nations. All progress now depends on HOW.
"My friend Dov Seidman has dedicated his life's work to studying how people conduct their business and their lives. As we settle into the twenty-first century with all of its unique challenges . . . it's clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."
—From the Foreword by President Bill Clinton
"Dov Seidman's How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."
—Elie Wiesel, Nobel Peace Laureate
"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much."
—Thomas L. Friedman, New York Times columnist
"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today's wired and transparent global economy, companies that 'outbehave' their competitors ethically will also tend to outperform them financially."