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 The Logo The most important element of the identity system is the logo. The HUC-JIR logo was designed to express the combination of tradition and modernity as well as the bilingual nature of our academic institution. The attributes are expressed visually with the use of the Torah seal and the English and Hebrew name of the institution. The Blue color is traditional for Jewish organizations while the Green complements the Blue and adds a contemporary spark. There are certain guidelines to follow when using the logo. The logo should always stand as a separate entity, so that it can be easily seen and understood at a glance. In order to ensure a high degree of consistency in the appearance of the logo, constant vigilance must be exercised to maintain sharp, clear, and undistorted reproduction. The minimum print reproduction size for the logo is 2.75" in length. The logo should never be enclosed within a shape, used in outline form or with added shadow treatment. It is permissible for the logo to be White in a solid color providing it is in sufficient contrast with the background. Always reproduce the logo from original artwork. Never redraw, recreate, or alter the logo artwork in any way. Generic logo 
Generic logo with address (LA) 
Generic centered logo 
Logo with 4 cities and web address 
Minimum logo size To ensure that the logo remains legible and that it prints well, never reproduce the logo smaller than 2.75". 
One color applications When creating 1 color printed materials (fax, memo, flyers) the logo should be Blue PMS #548/Web #004159. 
Black & White applications When color is not available the logo should print in Black. 
When printing on a dark background the logo can be reversed to white. 
Abbreviated logo For publications where HUC-JIR's logo is to appear with logos of other organizations a special abbreviated version of the logo should be used. The minimum size for this logo is 0.75" (3/4").
NOTE: HUC-JIR faculty and staff can find logos and templates for letterheads, memos, fax cover sheets, etc. in Word Perfect and Microsoft Word format in the shared drive in the logos, templates, and fonts folders. If you have any questions, contact the webmaster at webmaster@huc.edu or Jeanie Rosensaft at jrosensaft@huc.edu. |
