Hebrew Union College - Jewish Institute of Religion
Annual Report
| Page 13
The ways in which we conduct recruitment will
dramatically change under the new SIS as well.
We know that over 90% of rabbinical program appli-
cants first considered HUC-JIR based on the influ-
ence of a rabbi with whom they were acquainted,
and that approximately half participated in at least
one of the nine or ten Youth Programs learning
weekends conducted annually on the Cincinnati
campus. These connections are our best recruitment
strategy yet, until now, there has been no way to
track the hundreds of young people each year who
participate in them. By next year, we will have a
mechanism in place to create a recruitment record
for each individual with whom our faculty, students,
and administration come into meaningful contact,
whether through URJ camps, Hillel, Kesher, or learn-
ing programs on our campuses. We will be able to
follow up with these high school and college students
periodically, cultivating their interest in a career in the
Reform Movement. The SIS will enable the following
recruitment strategies to take place seamlessly:
Develop a structured program to utilize HUC-JIR
alumni in student recruitment;
Lower the age at which Reform Jewish youth are
first contacted by the College-Institute, and
Jewish youth who demonstrate extraordinary
leadership potential;
Strengthen tracking of students from first contact
to enrollment via enhanced mentoring, informa-
tion technology, and established protocols for
maintaining long-term contact;
Better leverage our market penetration into affiliat-
ed groups such as alumni, Hillels, Kesher college
groups, NFTY, URJ summer camps, and syna-
gogues, and document market needs to increase
enrollment strategically; and
Provide rabbis, cantors, educators, and lay leaders
who often ask how they can assist HUC-JIR’s
recruitment efforts among their own congregants)
with a menu of opportunities and tools with which
to encourage congregants to consider careers in the
Jewish professions.